Marketing Automation Market Share, Trends, 2020

The global marketing automation market size is expected to reach USD 8.42 billion by 2027, expanding at a CAGR of 9.8% from 2020 to 2027, according to a new study conducted by Grand View Research, Inc. Owing to the rising significance of automation solutions in marketing and sales to increase revenue and average deal size, target customers across multiple channels, and retain customers, the market will witness healthy growth. Moreover, the marketing automation solutions help automate repetitive, monotonous tasks such as emails, social media, and other website functions. Technological advancements, such as Artificial Intelligence (AI) and data science, the use of analytics in marketing and sales is also likely to boost the growth prospects of the market over the forecast period.

Download Free PDF Sample - https://www.radiantinsights.com/research/marketing-automation-market/request-sample

A recent survey suggests that there were around 3.9 billion email users and about 3.5 billion social media users in 2019. Email marketing is still one of the primary channels of marketing, wherein the scope of automation in the segment will remain highly effective. Generally, email marketing involves sending newsletters, solicit sales, request donations, advertisements, and request businesses via emails. Automation technology in email marketing has proved beneficial and helpful in generating quality leads, and successful implementation of marketing campaigns. The rise of social media and the rapid penetration of mobile and smart devices will foster the marketing solutions and its automation over the forecast period.

Growing demand for marketing automation solutions is likely to drive huge investments in the industry. Large technology companies are aggressively acquiring smaller tech startups and companies to gain an advantage and establish market dominance. Moreover, an industrial survey of usage of marketing automation solutions suggests that on average, 50% of companies are currently using marketing automation. More than half of B2B companies are planning to implement the automation technology for its marketing and sales purposes in the coming years. Thus, the rising demand for marketing automation among B2B companies, increasing internet penetration and subsequent digitalization of industries is likely to boost the market growth over the forecast period.

Browse Full Report With TOC - https://www.radiantinsights.com/research/marketing-automation-market

Further key findings from the report suggest: 

• The reporting and analytics segment is likely to dominate the marketing automation market in the coming years. Increasing use of artificial intelligence and machine learning to engage with customers through various channels such as messaging, voice, and IoT devices are some of the key driving factors

• Cloud deployment was the most preferred way of deploying the software in 2019, and the segment is predicted to maintain its dominance over the next eight years. Growth in cloud computing technology and its services such as Software as a Service (SaaS), Platform as a Service (PaaS), and Infrastructure as a Service (IaaS) will foster the growth

• The small and medium enterprises segment is anticipated to be the fastest growing segment over the forecast period. Innovation in marketing strategies, increase in productivity, and customer retention are some of the factors that are propelling SMEs to adopt marketing automation solutions

• Discrete manufacturing is anticipated to emerge as the fastest growing segment by 2027. Integration of CRM with marketing service solutions to eliminate redundant tasks and to retain customers is likely to promote the applications of marketing automation among manufacturers


Comments

Post a Comment

Popular posts from this blog

Aluminum Extrusion Market growth driver analysis 2022 - 2030.

The global aluminum extrusion market size was valued at USD 87.84 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 7.5% from 2022 to 2030. The automotive & transportation sector is witnessing an increase in aluminium content in internal combustion as well as Electrical Vehicles (EVs), which is likely to boost the market growth over the forecast period. Automobile manufacturers are under increasing pressure to meet the regulatory requirements pertaining to the environmental impact of vehicles. Agencies, such as the U.S. Environmental Protection Agency (EPA), California Air Resource Board (CARB), and National Highway Traffic Safety Administration (NHTSA), have enacted rules and regulations regarding Greenhouse Gas (GHG) emissions. Gather more insights about the market drivers, restrains and growth of the  Global Aluminum Extrusion Market For instance, emission regulations issued by the NHTSA. As per these regulations, stringency for carbon diox...
Read more

Corrosion Protection Made Simple: How Volatile Corrosion Inhibitors Can Save You Time and Money

Image
Volatile Corrosion Inhibitors, or VCIs , are chemical compounds that are used to protect metals from corrosion. They work by releasing vapors that form a protective layer on the metal surface, preventing the corrosive environment from reaching the metal and causing damage. VCIs are commonly used in industrial and military applications, where metal parts and equipment must be stored for extended periods of time in harsh environments. They are also used in packaging materials, such as plastic bags, to protect metal components during transport and storage. There are two main types of VCIs: contact and vapor-phase. Contact inhibitors are applied directly to the metal surface, while vapor-phase inhibitors are released into the air and form a protective layer on metal surfaces in the surrounding area. Contact inhibitors are typically used for short-term protection, such as during shipping or storage for a few months. Vapor-phase inhibitors, on the other hand, are used for long-term protectio...
Read more

What is your opinion about Waterjet Cutting Machine is this the future of the industry?

The global  waterjet cutting machine market  size is expected to reach USD 1.4 billion by 2027, registering a CAGR of 5.1% from 2020 to 2027, according to the new study conducted by Grand View Research, Inc. Growing advancements and innovations in the waterjet cutting industry has led to the development of robotic waterjet cutters, which has contributed to improving the operational efficiency across various sectors. Moreover, the innovation of pumps from traditional intensifier designs to fast direct drive pumps coupled with the enhanced nozzle designs to provide improved cutting rates can be attributed to the increased demand for waterjet cutting machines. Furthermore, the intricate design of aerospace and defense components which require high precision and accuracy in terms of dimensions can be achieved through the machines, which has compelled the manufacturers to focus on product development. For instance, in 2017, OMAX Corporation introduced its latest generation of Micro...
Read more